How Can I Encourage My Customers to Come Back?
1. Network at professional association meetings and events. Meet new people and help them. Build friendships with people in different industries - you never know when you might need help.
2. Get involved in the community - develop a "presence" (e.g., sponsor little league teams or become an owner of a ballpark).
3. Send Thanksgiving cards rather than Christmas/Holiday cards, as your competitors probably will.
4. Offer a relaxed shopping experience by having a designated place with activities for the children. Even a manager can provide crayons and coloring books in his/her desk for children of customers.
5. Use a newsletter to educate customers and promote your services. Develop a quick response offer that customers can fax or send back for more ideas/tips.
6. Develop a special report or tips booklet (similar to this one) to send/fax to people who respond to an advertisement or stop by. Examples: "10 Ways to Save $..." "14 Tips on How to Get..." Provide free seminars or education to your customers on your organization's area of expertise.
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Patti Hathaway can solve your people challenges through her highly customized solutions. Do you have customer retention concerns, leadership challenges, or employee resistance to change? Patti Hathaway, The CHANGE AGENT, has built her reputation since 1987 as a business advisor and best-selling author who gets her clients' results. For a free monthly tips e-newsletter and many helpful articles, go to: www.thechangeagent.com or call 1-800-339-0973.
