1. Press Releases can act as a great way of marketing your home business. They are very effective and offer a great deal of credibility when they are published. In order to write an effective press release you have to determine some things: who the target market is, what is the target media, who to contact at the target media spot, the time frame for submission, and some attention grabber headlines. A powerful, well written press release can help get you name and your company out there for people to see.
2. Writing articles. Writing professional articles is a great way for you go gain some recognition as an expert in the industry you work in. Generally, those who write articles will write about practical information that is targeted to reach a specific audience. This can help create some exciting opportunities for your business. Just make sure when writing articles that you write about some you are knowledgeable about and the information you write about is factual; and you can back it up. You may not think that anyone will check out the background on what you're writing about, but untrue information has a way of coming back to haunt you.
3. Get online. This is one of the best things you can do for your home business today, get on the internet. Virtually everyone has access to the internet, which means that if you're company is online then millions of people have the chance to stumble across it and see what you have to offer. You might also want to think about creating a web page so that you can offer your services or products through the internet and not just from an office or store. If people know they can order your supplies or whatever you are selling online, you will more than likely get their business. It's also important if you decide to take your business online that you research ways on how to get your business name to the top of the search engine. There are people you can hire to help you with this or if you don't want to hire anyone you can read some books to read or ask around. You could also use the internet to get the word out about your company through emails and blogs. Email marketing is a method of distributing information about your product or service through mass emails. Blogs are becoming increasingly popular and a free way to advertise and market your services, products, or company.
4. Presentations. With the advanced technology available today is might sound "old school" to have to go to a business and make a presentation. After all it's much easier to do everything online or over the phone right? Presenting your information to other companies is an incredibly effective way to market your home business. Just make sure you find the right target market before you go out and present information. For example, you wouldn't go out and try to sell women's clothing to a group of kindergarten children. The great thing about presentations is that they are low cost to free but you can offer a lot of information on your business.

These are just a few tips for home business marketing strategies that you can implement with your home business. Some may work, while others will need to be changed or just tweaked. The important thing to remember is that even if money is scarce; don't do away with the marketing.