Find a Focus
If you are a newly established website it is going to be harder for you to receive top search engine rankings. Your new website has to compete with all the other sites that have already been established and have high search rankings. So instead of trying to compete with these sites, you will need to narrow your focus by finding a niche market. Or in other words, address a need for a product or service that is not being addressed by mainstream providers. Find your niche market and then build your site to where it can compete with the generic terms. For example, if your website is geared toward Graphic Design you don't want to use the words "graphic design" as a keyword because there's way too much competition with those words. By using one of the "keyword tools" such as Google you can find suggestions on related keywords that you will be able to compete with. You might find the phrase "hiring graphic designers" or "artistic graphic design" as suggestions to use, instead of the usual "graphic design." As you come up with new phrases and keywords be sure to look at the number of competitors. If it is over more than a million or so then try using other keywords.

Keyword Placement
After you have chosen your keywords or keyword phrases you will want to combine the ones that have like terms. For example, if your keywords are "graphic design artist", "artistic graphic design", "best graphic design"; you will notice that all three keywords have the words graphic design. By combing the words you optimize your website page. Always remove prepositions such as "and" from the title tags because this will hurt your search engine optimization. Use fewer, more relevant words and your search engine ranking will be higher. The title tags should look something like this: Artistic Graphic Design | Best Graphic Design. The content of your webpage should have multiple keywords and content. Your keywords should appear at lease once every 2 paragraphs at least.

Organization
Another way to get your small business on the top of the search engine is to organize your homepage. In order for the search engines to notice your keywords and index you, you should begin and end the body of your web page with your keywords. This tells the search engine that your page is relevant to your key words.

Capitalization
By capitalizing certain letters in keywords it brings up various results in the search engine. Search engines are "case sensitive" so be picky about how you use capitalization. Although this is an option, studies have proven that by using capitalization you may decrease your chances of getting hits to your site as most people use lower case letters in the search engines.

Professional Help
If you have a business that relies on internet sales, then hiring a profession search engine optimizer might be the best solution for you and your company. Search engine optimizer or SEO's make it their job to be certain that everything on the site is running properly and will also fix problems that occur and could potentially hold you back from reaching the top of search engines. Rainbow Graphics is one such company that does extensive advertising for their clients and can link pages to search engines in order to bring pages to the top of searches. Most SEO's will cost you money but are definitely worth it in the long run.

There are many different ways to get your small business on the top of search engines. The list on this page is only a few. If you don't have the money to hire a professional SEO then look at some of the options on this page. If you do have the money to hire out, then by all means look into that option.