Have you ever heard some one refer to someone else as "cake faced" or "pancaked'? This is a reference to someone wearing too much makeup. Too much makeup is a problem, but the truth is that there are many areas on the face that can be beautified with the application of cosmetics, as long as some simple rules of cosmetic use are followed.
First and foremost is the rule of minimizing: A general rule of thumb to follow when cosmetics are applied directly to the face is less is better. Some women put on way more than is needed in order to cover up defects, etc. Some women think a thick coat of lipstick or mascara is essential. However, when wearing makeup you want to use a light hand, no matter what kind of cosmetics you are using. Besides not applying too much of one thing you also need to consider how much, or in other words, how many different kinds to wear. For example, some women apply too many cosmetics to the face and end up looking like a clown at times, which is something they never intended to do. So, if you use dark lipstick, go light on the eyes, or if you use dark eye stuff, go light on the cheeks. You want to do your best to achieve the goal of less is more!