It is easy as a parent to get in the habit of calling your children names. Often, these names are used as terms of endearment, but can still be damaging. Calling a child a little brat, or a booger, or a stink can subconsciously convince them that they are those things. This can hurt their overall self-image and self-esteem. As a parent it is important to only use terms of endearment that can't be misconstrued by the child, such as sweetheart, darling, love, etc. Or, simply use their name.